Growth Efficiency Ratio

Nordic Alpha Partners' unique proposition is our profound strategic involvement in a company's development even before we invest.

The GP/CoE-ratio stands for Gross Profit over Cost of Execution. The calculation expresses the ratio between gross profit generated against the cost it required to execute or complete a sale. This means it can be used to determine how efficient the sales growth is taking place. It can also be used to determine how to invest most efficiently in more growth. To measure GP/CoE from a CTM perspective, two things are important: frequency and conversion.